“I’ll tell you what, I was watching telly last night, some documentary thing, and I for the first couple of minutes I was told what I’m going to see. Then I saw a bit of it. They they broke for ads, telling me what was coming up after the ads … I mean, come on.
“This went on for the whole damn hour!
“For heaven’s sake, how stupid do they think we all are? I know what the show’s about – that’s why I’m watching it. And you know, I’ve got a memory – I’m not a bloody goldfish or something.
“I tell you, they say TV companies are struggling. I’m not surprised. They treat viewers as fools, but us fools ain’t going to have no loyalty, I’ll tell you that.
“But, I mean, the whole game, it’s just stupid at every level. I record most of it so I can fast-forward through the ads. Ad companies know their ads have little impact, so they spend less with the TV companies and advertise on the ‘net instead. Or spend it on influencers – yeah, right. And so it carries on. Anyone with half a brain has ad-blockers for when they’re browsing the ‘net. Etc and et-cet-era.
“It’s a cruddy, ugly death spiral.
“You know what. Reading books, the kind that you hold in your hands without a computer in sight, gets ever more attractive.”